Launched in February 2011, the company’s platform essentially enables users to manage the sending and tracking of newsletters and transactional emails sent by Web application providers and e-commerce firms.
So. Much. Tech.
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Notably, Mailjet also takes care of the optimized management of deliverability, trying to ensure that legit emails from their clients don’t wind up in spam folders (the company claims 20% of emails actually do).
The $3.3 million in financing is Mailjet’s first institutional round.
Alven Capital led the round, investing $2.6 million, with participating backers eFounders and Airtek Capital Group’s Laurent Asscher completing the round. eFounders previously pumped $300,000 into the startup to bankroll initial R&D.
The startup was founded by Thibaud Elziere, who previously started companies like Zilok.com and Fotolia, Julien Tartarin, Quentin Nickmans and Wilfried Durand.
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