Yotpo, an Israeli startup that helps SMBs and mid-sized online retailers boost their e-commerce operations with a plug-and-play social review system, has raised $1.5 million from a group of investors that include Rhodium, Gandyr Group, Zohar Gilon, Tron Capital and prior backers Plus Ventures and 2bAngels.
Founded in early 2011, the fledgling Tel Aviv-based company says 2,000 e-commerce sites are already banking on its social review platform, with 120 new ones joining each week on average.
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With Yotpo, online shoppers can read and write social reviews and get reminders to do so as well as a slew of detailed reports and analytics, which in turn give online merchants actionable insights they can use to improve their marketing and merchandising strategy.
This makes sense: shoppers feel more confident buying products and services from e-retailers when the latter can demonstrate that real people have posted real review of the items on sale in the past. For small retailers who are up against review-rich rivals such as Amazon.com, integrating a dedicated social review system into their website can make a huge difference.
The solution smartly leverages the social graphs and sharing behaviour of the customers, which sets Yotpo apart from most built-in default review systems.
Yotpo’s platform also allows for online merchants to customize the look and feel of the review solution to it doesn’t look out-of-place on their websites.
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