Criteo, the French digital display advertising company, today announced that it has raised 30 million euros (roughly $38.6 million) in new funding from a group of investors including SoftBank Capital, Yahoo Japan, SAP Ventures, Adams Street and Bessemer Venture Partners.

According to AllThingsD’s Kara Swisher, the round values the ad re-targeting company at $800 million.

If the data in CrunchBase is accurate, Criteo has raised about $63 million in funding to date – earlier investors include IDInvest Partners, Elaia Partners and Index Ventures.

Criteo was originally founded in Paris, France, in 2005 and today boasts 15 offices across the United States, Europe and Asia, employing some 700 people. The company claims that it has been profitable since 2009.

Criteo currently serves over 3,000 advertisers worldwide, with the US its most revenue-generating market, and the company is banking on SoftBank and Yahoo Japan to facilitate a successful expansion in Asia.

For your information: one of Criteo’s advisors is Eric Hippeau, a partner at Lerer Ventures and former CEO of The Huffington Post. Prior to joining the latter company, Hippeau was a managing partner at Softbank Capital.

In related news, Criteo recently announced an exclusive partnership with Yahoo Japan to bring its CPC advertising solutiongs to the latter’s display inventory.

The company also just announced support for Facebook Exchange, which enables real-time bidding on Facebook.

In a conversation with Adweek, Criteo downplayed the recent chatter about a potential acquisition or IPO, although I guess it’s safe to assume that both options are in the cards for its future.

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