Keek, a free social video platform, has announced the closure of a funding round worth $7 million. The latest investment brings the company’s total funding to a much larger $12 million.

Cranson Capital Securities is said to have led the round, with significant participation from Pinetree Capital Ltd and Whitecap Venture Partners. Keek says the new batch of funding will now accelerate its growth to meet the “surging demand” for its service.

Keek, which launched apps for both iOS and Android in March of this year, has announced that it has also seen “significant momentum” from both media consumers and creators. The latest statistics from last month, detailed in the company’s press release, are as follows:

  • 250 million pageviews and 21 million visits
  • 6.4 million total videos, 2 million created with 66,000 videos created per day
  • 31 million total social actions, 9 million social actions.

What makes Keek different is that it focuses on short, personal video uploads. A ‘keek’ can only be 36 seconds long, and is usually uploaded directly from a webcam or smartphone camera. So unlike many of the professional vloggers floating around on YouTube, the content is less polished – but also far quicker and reactive. Think of it like Twitter or Tumblr, only this time focused solely on video.

You can grab the Keek app for yourself on iOS or Android via the links below:

App Store
Google Play