Online eyewear retailer Warby Parker is emerging as a role model for many Internet commerce startups â€” such as furniture-focused Deal Decor â€” and the New York based firm looks set to continue its charge after closing a near-$37 million Series B round.
The funding (detailed here) was spotted by Fortune, having gone unnoticed by many as it was disclosed under parent companyÂ Jand Incâ€™s name. From the details available, it appears thatÂ General Catalyst Partners has led the round, which will see partnerÂ Joel Cutler take a seat on the startupâ€™s board of directors.
Whatâ€™s particularly interesting is that there is still a remaining $3,199,996 to be sold, which would take the total to $40 million. The company previously raised $12 million in September 2011, after grabbing $1.5 million in seed funding. Existing investors includeÂ Lerer Ventures,Â Tiger Global, First Round Capital and Menlo Ventures.
Thanks to connections in China and no license fees or retailer mark-up,Â Warby Parker sells a range of designer glasses for $95. That price â€” combined with free shipping â€” has helped turn the company into a popular service which is blazing a trail for e-commerce startups in the US and beyond.
The company is yet to formally announce or confirm the new funding, or how it will be used going forward. Weâ€™ve reached out for clarification.
Just last week, the company announcedÂ plans to launch a â€˜mobile showroomâ€™ which will bring a physical Warby Parker presence to nine US cities during a six month period. TNWâ€™s Harrison Weber explains more:
The company is going on a road trip across the US, traveling in a renovated, retrofitted school bus thatâ€™s apparently been re-imagined as a professorâ€™s library; complete with leather couches, wood paneling, vintage books and more.
Being a mobile showroom, Warby Parker says the bus will feature a team of eyewear stylists and a full selection of Warby Parker optical and sunwear frames, and a few capsule collections.
Oh, and yes, the company will even cater to your canineÂ eyewear needs.
Further reading:Â Death to retail: The rise of the online-only brand
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