Digital media holding IAC today announced its acquisition of DateHookup.com, which it bills as “one of the largest ad-supported online dating sites in the United States” with more than 1 million unique visitors per month.
Financial terms of the acquisition were not disclosed, sadly.
F**k it, we'll do it live!
DateHookup will become part of IAC’s portfolio of online dating businesses, which the company claims generated more than $500 million in revenue in 2011.
DateHookup was founded by CEO Dustin Weirich in 2002 and has grown to become the 6th most-trafficked free online dating website in the US.
The site monetizes through online ads and charges on a CPM basis. The minimum purchase for ads is $5,000 per month, and DateHookup offers only US traffic.
The company recently made headlines when it acquired About.com from The New York Times for about $300 million in cash.