Dwolla has just announced and launched Reddit Donate, a new initiative to get the Reddit community donating to non-profits (don’t worry; if you’re not a Redditor, you can still donate). Both Reddit and Stripe are on board, as are the following 12 non-profits:
- Computers for Youth
- Charity: Water
- Donors Choose
- F Cancer
- Girls Who Code
- Goods for Good
- Hach NY
- Pencils of Promise
- She’s the First
- United Way New York City
So, how does it work? If you’re a moderator of an individual subreddit, you have to create a campaign with a corresponding donation button embedded into your sidepanel. Buttons can only be made for the above certified non-profits (this is a growing list, more are on the way). A moderator can then switch out a campaign, add more, or remove it entirely.
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If you’re a potential donor, all you have to do is click a donation button on a given subreddit and choose how much money you wish to contribute. All payments go directly to the non-profits.
So, what’s the goal? Dwolla, which is running this as a “passion project” (read: marketing move), explains:
The fact is simple, nonprofits are getting smarter, technologies are getting better, and funds are going exponentially farther than they have in the past. Heck, $25,000 can now build entire schools. Pennies are no longer fractions of a dollar, but multipliers for real change. We hope Dwolla can help with that.
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