Nine causes have been added for the launch including Nicholas Negroponte’s One Laptop Per Child, Girls Who Code, Grassroot Soccer, Swell Cause, the Tech Museum, Wayuu Taya Foundation, Love 146, Vittana and The Sea Doc Society.
Each organisation can share photos, images, video and text to explain their mission and Lockerz members can add these to their own collections which will spread the messages socially. In addition, users can donate directly to causes via a Donate button on all LockerzCares Decalz which takes them to the website of a particular organisation.
Starting today, LockerzCares is a part of the site’s Tastemaker program, a network of more than 300 artists and style makers, including Vanessa Hudgens, Ashley Benson, Milo Ventimiglia, Cher Loyd, Fitz and the Tantrums, The Neon Trees, Cris Cab and Boy Meets Girl founder and Lockerz Chief Fashion Editor, Stacy Igel.
Founded in 2009, Seattle-based Lockerz’ is a a combination of Pinterest-style images for collection and a points reward system for shopping and content. Aimed squarely at a youthful crowd, the site currently has millions of members in 195 countries, with 94% being between the ages of 13-35.
Points (PTZ) are collected by sharing and spreading content and these PTZ can then be used to get discounts on products from the Lockerz store and through affiliated retailers.
The company was founded by former technology and retail executive Kathy Savitt, and is backed by Liberty Media Corporation, Kleiner Perkins Caufield & Byers, DAG Ventures and Live Nation Entertainment.
Image Credit: Beyond Elements