Today FabKids launched, announcing in the process that it has raised a $2.6 million Series A round. The product, an online store that will retail its internally designed children’s attire, has a Creative Partner by the name Christina Applegate, someone that you might know.
The round of funding was led by HillsVen Capital. Other, unnamed individual investors are said to have taken party to the investment.
What makes FabKids interesting is how it sells clothes: by subscription. Parents, presumably, sign up for the service, which costs $49.95 monthly. They are then delivered, monthly, a set of clothes, denoted by FabKids as three separate piece. Kids help decide they what they get: “Members create a style profile based on a kid friendly quiz of 15 visual questions such as: What is your favorite color?” Next, the SAT.
The service is only targeted at parents of girls for the time being, with boys clothes on the docket for 2013, along with infants and other smaller kids.
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According to a FabKids investor, the market for children’s clothing is around $100,000,000,000 yearly. That feels a touch high, but kids do need clothes, and they do grow, so having a service keep them in constant supply of things that fit would be a boon to harried parents.
Andy Moss, who is heading up the project, formerly founded ShopStyle, which was acquired by Sugar. Financial terms of that deal were not disclosed. The Internet does allow for products to be sold on a subscription basis quite easily. One wonders what product category will be next.
Oh, and this isn’t the first subscription-based service for kids clothes that we’ve covered here at TNW. If you dig the topic, check out Wittlebee.
Top Image Credit: Mark Coggins
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