Nectar, one of the UK’s most popular loyalty cards, signed up to the GDDA and its industry Code of Conduct before launching Nectar Daily Deals earlier this month. The points programme is joined by Trinity Mirror’s deal site happli, Deal Monster from Johnston Press and TodaysGreatDeal.com, who all joined the trade association in July.
The GDDA was launched in March this year following the DD Summit in Europe. It was established to bring together daily deal organisations and provide a voice for the industry.
A quick glance at the few companies that have signed up to join the association points out that the industry has grown a great deal in the last two years. Media darlings such as Groupon, kgbdeals and Living Social have also helped somewhat in highlighting similar services for consumers, though it’s worth noting these companies have yet to sign-up to GDDA.
Part of the aim of the association is to try to keep deal makers honest. The GDDA has a Code of Conduct which will be developed by the companies that join. The purpose is to clean up the reputation of daily deal providers across the board, standardise practices and form some regulation for the industry.
As there are so many daily deal businesses now available to consumers, it’s not a bad idea to have a central place where they can find more information. Hopefully the GDDA will also keep track of the few rogue companies and help users make a few savings along the way.
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