Mobile Posse, which develops technology that pushes ads and information to mobile handset users on idle cellphone screens, has raised $5 million in Series C funding from new investor Harbert Venture Partners and prior backers Softbank Capital, Court Square Ventures, Columbia Capital and individual investors.

The company’s technology is used by carriers like Verizon Wireless, MetroPCS and Cricket as well as major advertisers to engage subscribers.

To date, Mobile Posse claims it has reached 15 million opt-in subscribers, one third of which are using Android handsets. Says Mobile Posse chief exec Jon Jackson:

“The value and power of the mobile phone home screen is immense.

Every day, we are engaging a growing number of consumers with CRM messaging, advertising and content delivered directly to the home screen.”

This includes graphical interactive messages such as weather forecasts and local gas prices, along with offers from national and local advertisers.

Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, Virgina, with offices in New York and San Francisco.

mobilalerts Mobile ad tech firm Mobile Posse lands $5m from Softbank and others