Media and marketing firm Cox Target Media has announced the acquisition of Savings.com – a site which, as its name suggests, is a destination for savings and personalized deals.

The deal, terms of which haven’t been disclosed, also includes Savings.com’s UK site, Savoo.co.uk. Savings.com claims to be one of the largest online savings sites, offering coupon codes and online offers from national and online retailers to more than 5 million monthly visitors . Launched in 2007, Savings.com says that it has saved consumers more than $600 million.

In addition to the coupon side of its business, Savings.com has a network of bloggers and other online influencers that it calls ‘DealPros’, reaching 10 million readers per month.

The move boosts Cox Target Media’s online marketing offering by positioning Savings.com alongside its existing Valpak brand, which offers localized print and digital savings through a network of franchisees across North America. Throwing a significant online presence on top of that significantly strengthens Cox’s place in this market.

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