Webcasting software firm ON24 buys virtual events company IMASTE

Webcasting software firm ON24 buys virtual events company IMASTE

ON24, which specializes in webcasting and virtual event solutions, this morning announced that it has acquired Madrid, Spain-based IMASTE, an enabler of multi-lingual virtual trade shows and corporate events in Europe.

The company offers cloud-based virtual events and delivers a family of products that can be used to set up and organize digital events, virtual career fairs and online trade shows – including 3D environments.

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ON24 says the acquisition, terms of which were not disclosed, creates the world’s largest virtual communications and events provider.

Founded in 2003, IMASTE is a stronghold in EMEA but will also lead ON24’s expansion into Latin America, the company said in a statement. IMASTE clients include Deloitte, Accenture, The Economist, Renault and Monster.com.

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