The service, which initially had a key advantage over Instagram in being available on Android as well as iOS, has seemingly lost traction in recent months. “It has been a pleasure bringing picplz to our users, but we have decided to move on to other projects and have made the tough decision to shut it down,” the blog post says.
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Before it shuts down entirely, users have the next month to download all the images stored on the service. This could be a hassle if you have a lot of pictures on there though – each one has to be individually saved by clicking the ‘download’ link next to it.
Developed by Mixed Media Labs, Picplz was spun off as a separate company in July last year when the company decided to move on to other projects. Following Instagram’s launch on Android, and its acquisition by Facebook, Picplz’s role as a rival seemed increasingly unnecessary with potentially not much in the way of a lucrative exit on the horizon, so there’s little surprise that it’s now heading to that sepia filter in the sky.