This is Shutterflyâ€™s third acquisition this year, after snapping up online photo services business Kodak Gallery for $23.8 million and online publishing company Tiny Prints in a deal valued at $333 million.
Photoccino develops technologies for the ranking, analysis and organization of digital photos. Hereâ€™s how Shutterfly pitches the purchase:
With Photoccinoâ€™s capabilities, customers will be able to more efficiently organize and select the best photos from their ever-increasing archives so they can quickly and easily create photo books, calendars, cards, and photo gifts.
Photoccinoâ€™s technology applies proprietary algorithms to analyze and evaluate the quality and content of photos, ranks them, and automatically creates photo products using the customerâ€™s best images.
The companyâ€™s current employees will join Shutterfly but continue to be based in Haifa, Israel. Photoccino was founded in 2011.