London-based app development startup Mindshapes, which is behind a series of educational games and applications, has secured $4 million in funding from VC firm Index Ventures, Richmond Park Partners and existing investors.
The company was co-founded in 2010 by chairman Shukri Shammas and CTO Sami Lababidi (also founders of Playfish and Macrospace), CEO David Begg (co-founder of Active Hotels and Tom Dixon), CCO Christian Dorffer and CFO Tareq Naqib.
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Billed as an interactive learning company by its founders, Mindshapes builds multi-platform, educational games for both children and adults. Thus far, the startup has produced nine educational apps for iOS devices.
The company is touting the release of Magic Town, which it says is the first virtual world based on picture book characters such as Winnie the Witch, Elmer and Little Princess. The website is already live, and accompanying apps for iPad and iPhone will be released this summer, Mindshapes says.
By the end of the year, the company asserts that there will be a total of 200 stories.
Another flagship product is Language City, an interactive language learning game for the ‘social networking generation’ (more specifically, the startup is targeting 16-30 year olds from around the world). The game will launch soon.
Founded in 2010, Mindshapes has offices in London, New York and San Francisco.