Ace Metrix raises $8m from WPP, others for on-demand TV and video analytics platform

Ace Metrix raises $8m from WPP, others for on-demand TV and video analytics platform

Ace Metrix, a Mountain View company that specializes in television and video analytics, has landed $8 million in funding from advertising giant WPP and VC firms Hummer Winblad Venture Partners, Leapfrog Ventures and Palomar Ventures.

The companyÔÇÖs software-as-a-service products are designed to give both television and online video advertisers actionable insights through data. Ace Metrix claims it can ÔÇťmeasure creative effectiveness for every ad, every single time, in real timeÔÇŁ.

So. Much. Tech.

Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.

Just last week, the company signed up Samsung as a client.

At the heart of the Ace Metrix product portfolio is Ace Metrix LIVE, essentially a database with more than 16,000 scored TV and online video ads across 75 categories, each with more than 12,000 quantitative and qualitative data points.

It helps the company make cool lists like this one: The Top Ads of 2011.

Ace Metrix is led by CEO Peter Daboll, who was formerly a high-ranking exec at companies like Yahoo, comScore, MarketTools, Advertising.com and Nielsen.

According to CrunchBase data, Ace Metrix has raised close to $20 million to date.

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