Yottaa has locked up a $9 million Series B round of financing to boost its work on accelerating the web. All of its previous investors (General Catalyst Partners, Stata Venture Partners and Cambridge West Ventures) participated in the round, along with “additional undisclosed investors.”

Online, speed is not a luxury, it’s a critical component of how a product works. Lag in a commercial product hurts conversion rates, user retention ratios, and more. Speed is even an ingredient in Google’s search algorithm. Too slow and down the Google page you go. Hell, here at TNW we had to make some changes a while back to get our speed up. And if a blog can get knocked for lag, a commercial product must get it all the harder.

Enter Yottaa, a company that you might not have heard of, that works on this very issue. The company, in its statement announcing its financing, claimed that the implementation of its technology “speeds web performance by up to 600 percent and improves conversions by up to 30 percent.” Those are not insignificant numbers.

The company’s product combines “automated web performance optimization” and “content delivery network [...] technology” that the company links to its ‘global cloud routing system’ – a collection of data centers located in more than 20 locations around the world – to speed up websites, and make them more ‘resilient.’

Yottaa costs between $49 and $449 a month. Interestingly, the company doesn’t have a free option, instead offering a free trial. That’s, given my own personal and unscientific pattern recognition, an increasingly popular method of monetizing services that are more expensive to run.

The company claims that its fresh $9 million will be used to grow faster. It will be interesting to see how fast Yottaa can move. The Internet could use a speed boost. Here’s to hoping.