Notonthehighstreet.com, an online marketplace where you can buy a wide variety of unique products straight from over 3,000 small businesses, this morning announced that it has raised £10 million ($15.8 million) in Series D funding.
The round was led by Fidelity Growth Partners Europe, with previous investors Index Ventures and Greylock Partners participating.
Founded in 2006 by a duo of female entrepreneurs called Holly Tucker and Sophie Cornish, notonthehighstreet.com has grown from a network of under 100 small business partners initially to over 3,000 today.
The small businesses sell over 50,000 unique products between them, ranging from interior accessories and furniture to bags, jewelry and clothing. The collection of items for sale gets curated by notonthehighstreet.com staff.
With the additional capital, notonthehighstreet.com aims to broaden its offering, build its brand and invest in technology, the company says.
According to a report from Sky News, the investment values notonthehighstreet.com at approximately £100 million (roughly $158 million).