Blasting out of stealth with a fat wallet, Plumbee is looking to shake up the world of social gaming. Given that some mega-transactions have been occurring at the top of the industry, to see well-funded upstarts launch into the space is hardly surprising.
The company, while previously under the radar, has a team of twenty. The company today announced funding of some $2.8 million Idinvest Partners, an investment group based in Paris. Plumbee is founded by a cadre of former EA staffers who ended up there following its PlayFish acquisition. Put another way, if anyone knows social gaming, it’s these guys.
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Plumbee is looking to make its mark with its first game, called Mirrorball Slots, which appears to have just launched on Facebook. The game has a mere 40 likes at the moment, indicating that it is brand new. In its announcement press release, Plumbee provides two links to the game: both are Facebook links. What platform the company intends to leverage is therefore quite plain. Here’s a shot of the game:
While Zynga is looking to move away from its Facebook dependency, the social giant remains a massive breeding ground of break out hits, and user engagement. For a company like Plumbee, putting the beta of its first game anywhere else would be pure lunacy.
The company has built a website proper for Mirrorball Slots, but it is little more than a placeholder, with links back to Facebook. Over the next few days, as the company looks for a viral wave to ride, I anticipate that the site will be expanded.
Plumbee is a new, and tiny fish in a ruthless marketplace. But if it can land a few million users on the double, it could just be the next big thing.