Mopapp basically helps mobile app developers and publishers get a better understanding of how their apps are doing performance-wise (in terms of installs, sales, upgrades, in-app purchasing behavior and more) across a variety of mobile platforms, application stores and devices.
Its solution is particularly useful to developers of cross-platform applications; Mopapp helps its customers track performance on iTunes, Android Market, RIM App World, Windows Phone 7 Marketplace, Amazon Appstore, GetJar and more.
The London-based startup has just closed a €1.5 million round with a company called CRIF, which delivers credit reporting, business information and related services to primarily financial institutions and insurance companies worldwide.
So why CRIF and not your traditional VC for the follow-up investment?
Explains Alessandro Rizzoli, CEO of Mopapp:
“The integration of CRIF’s expertise in the development of decision system algorithms in the finance sector will help us improve performance and speed up our analytics platform even more.”
As part of the deal, CRIF has signed a service agreement with Mopapp on the basis of which it will provide the startup with specialized personnel and know-how to accelerate its growth.