All the data I can buy about you for 8 cents [Leak]

I’ve seen the darkside. Recently, at a marketing conference, I met a databroker who we’ll call “Tim.” A few minutes into our conversation, I realized that Tim was in the business of selling demographic and behavioral data at scale. Curious, I emailed him the next day asking how much it would cost to buy this type of data.

I had two options. I could buy data on an individual basis for 8 cents per record or I could buy a license which would give me data on 180-200 million Americans for $95,000/year.

And what would I get for less than a dime per person? Well he emailed me the 617 fields of demographic, behavioral, consumer, and personal information they would supply. And for your viewing pleasure, I’ve republished the entire list of fields below…. Sorry Tim.

PS: Some of my favorites include whether you are into “upscale living,” water sports, or have recently bought a ring.

Data for Purchase:
ADDRESS_LINES ADDRESS_TYPE_INDICATOR ADULT_AGE_RNG_IN_HH_FEMALES_18_24 ADULT_AGE_RNG_IN_HH_FEMALES_25_34 ADULT_AGE_RNG_IN_HH_FEMALES_35_44 ADULT_AGE_RNG_IN_HH_FEMALES_45_54 ADULT_AGE_RNG_IN_HH_FEMALES_55_64 ADULT_AGE_RNG_IN_HH_FEMALES_65_74 ADULT_AGE_RNG_IN_HH_FEMALES_OVER_75 ADULT_AGE_RNG_IN_HH_MALES_18_24 ADULT_AGE_RNG_IN_HH_MALES_25_34 ADULT_AGE_RNG_IN_HH_MALES_35_44 ADULT_AGE_RNG_IN_HH_MALES_45_54 ADULT_AGE_RNG_IN_HH_MALES_55_64 ADULT_AGE_RNG_IN_HH_MALES_65_74 ADULT_AGE_RNG_IN_HH_MALES_OVER_75 ADULT_AGE_RNG_IN_HH_UNKNOWN_GENDER_18_24 ADULT_AGE_RNG_IN_HH_UNKNOWN_GENDER_25_34 ADULT_AGE_RNG_IN_HH_UNKNOWN_GENDER_35_44 ADULT_AGE_RNG_IN_HH_UNKNOWN_GENDER_45_54 ADULT_AGE_RNG_IN_HH_UNKNOWN_GENDER_55_64 ADULT_AGE_RNG_IN_HH_UNKNOWN_GENDER_65_74 ADULT_AGE_RNG_IN_HH_UNKNOWN_OVER_75 AFRICAN_AMERICAN_PROFESSIONALS AGE_IN_TWO_YEAR_INCREMENTS_1ST_INDIVIDUA AGE_IN_TWO_YEAR_INCREMENTS_1ST_INDV_100 AGE_IN_TWO_YEAR_INCREMENTS_1ST_INDV_IND_ AGE_IN_TWO_YEAR_INCREMENTS_INPUT_INDIVID APPAREL_CHILDRENS APPAREL_MENS APPAREL_MENS_BIG_TALL APPAREL_WOMENS APPAREL_WOMENS_PETITE APPAREL_WOMENS_PLUS_SIZES ARTS ARTS_ANTIQUES_ANTIQUES ARTS_ANTIQUES_ART AUTO_WORK AUTOMOTIVE_AUTO_PARTS_ACCESSORIES AVIATION BANK_CARD_LEVEL_MATCH_FLAG BANK_CARD_PRESENCE_IN_HOUSEHOLD BANK_CARD_UTILIZATION_RATE_RANGE BEAUTY_AND_COSMETICS BIKING_MOUNTAIN_BIKING BOAT_OWNER BOATING_SAILING BOOKS_MAGAZINES_MAGAZINES BOOKS_MUSIC_BOOKS BOOKS_MUSIC_BOOKS_AUDIO BRANDNAMEMEDICINEPROPENSITY BROADER_LIVING BUSINESS_OWNER BUSINESS_TRAVEL_DOMESTIC_HAVE_TAKEN BUSINESS_TRAVEL_DOMESTIC_WOULD_ENJOY BUSINESSOWNERS_HOMEINDICATOR BUYINGCHANNELPROPENSITY_INTERNET BUYINGCHANNELPROPENSITY_MAIL BUYINGCHANNELPROPENSITY_PHONE CAMPING_HIKING CAREER CAREER_IMPROVEMENT CASINOGAMBLINGPROPENSITY CAT_OWNER CC_ISSUER_AMERICAN_EXPRESS_GOLD_PREMIUM CC_ISSUER_AMERICAN_EXPRESS_REGULAR CC_ISSUER_DISCOVER_GOLD_PREMIUM CC_ISSUER_DISCOVER_REGULAR CC_ISSUER_GASOLINE_OR_RETAIL_CARD_GOLD_P CC_ISSUER_GASOLINE_OR_RETAIL_CARD_REGULA CC_ISSUER_MASTERCARD_GOLD_PREMIUM CC_ISSUER_MASTERCARD_REGULAR CC_ISSUER_VISA_REGULAR CC_USE_ISSUER_VISA_GOLD_PREMIUM CELEBRITIES CHARITABLEGIVINGSCORE CHILD_AGE_1_YEAR_INCREMENTS_AGE_1_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_10_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_11_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_12_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_13_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_14_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_15_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_16_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_17_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_18_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_2_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_3_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_4_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_5_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_6_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_7_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_8_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_9_NEW CHILD_AGE_1_YEAR_INCREMENTS_AGE_LT_1_NEW CHILD_AGE_RNG_IN_HH_AGE_0_2_FEMALE_NEW CHILD_AGE_RNG_IN_HH_AGE_0_2_MALE_NEW CHILD_AGE_RNG_IN_HH_AGE_0_2_UNKNOWN_NEW CHILD_AGE_RNG_IN_HH_AGE_11_15_FEMALE_NEW CHILD_AGE_RNG_IN_HH_AGE_11_15_MALE_NEW CHILD_AGE_RNG_IN_HH_AGE_11_15_UNKNOWN_NE CHILD_AGE_RNG_IN_HH_AGE_16_17_FEMALE_NEW CHILD_AGE_RNG_IN_HH_AGE_16_17_MALE_NEW CHILD_AGE_RNG_IN_HH_AGE_16_17_UNKNOWN_NE CHILD_AGE_RNG_IN_HH_AGE_3_5_FEMALE_NEW CHILD_AGE_RNG_IN_HH_AGE_3_5_MALE_NEW CHILD_AGE_RNG_IN_HH_AGE_3_5_UNKNOWN_NEW CHILD_AGE_RNG_IN_HH_AGE_6_10_FEMALE_NEW CHILD_AGE_RNG_IN_HH_AGE_6_10_MALE_NEW CHILD_AGE_RNG_IN_HH_AGE_6_10_UNKNOWN_NEW CHILD_NARING_HIGH_SCHOOL_GRADUATION CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_1 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_10 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_11 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_12 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_13 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_14 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_15 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_16 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_17 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_18 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_2 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_3 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_4 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_5 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_6 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_7 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_8 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_9 CHILDRENS_AGE_1_YEAR_INCREMENTS_AGE_LT_1 CHILDRENS_AGE_RNG_IN_HH_AGE_0_2_FEMALE CHILDRENS_AGE_RNG_IN_HH_AGE_0_2_MALE CHILDRENS_AGE_RNG_IN_HH_AGE_0_2_UNKNOWN CHILDRENS_AGE_RNG_IN_HH_AGE_11_15_FEMALE CHILDRENS_AGE_RNG_IN_HH_AGE_11_15_MALE CHILDRENS_AGE_RNG_IN_HH_AGE_11_15_UNKNOW CHILDRENS_AGE_RNG_IN_HH_AGE_16_17_FEMALE CHILDRENS_AGE_RNG_IN_HH_AGE_16_17_MALE CHILDRENS_AGE_RNG_IN_HH_AGE_16_17_UNKNOW CHILDRENS_AGE_RNG_IN_HH_AGE_3_5_FEMALE CHILDRENS_AGE_RNG_IN_HH_AGE_3_5_MALE CHILDRENS_AGE_RNG_IN_HH_AGE_3_5_UNKNOWN CHILDRENS_AGE_RNG_IN_HH_AGE_6_10_FEMALE CHILDRENS_AGE_RNG_IN_HH_AGE_6_10_MALE CHILDRENS_AGE_RNG_IN_HH_AGE_6_10_UNKNOWN CHILDRENS_APPAREL_INFANTS_TODDLERS CHILDRENS_INTERESTS CHILDRENS_LEARNING_ACTIVITY_TOYS CHILDRENS_PRODUCTS_GENERAL CHILDRENS_PRODUCTS_GENERAL_BABY_CARE CHILDRENS_PRODUCTS_GENERAL_BACK_TO_SCHOO CHIPHEAD CHRISTIAN_FAMILIES CLARIAS_INCOME_PRODUCING_ASSETS CLARITAS_INCOME_PRODUCING_ASSETS_INDICAT CLARITAS_PRIZM_NE_SEGMENT_CODE CLARITAS_PRIZM_NE_SEGMENT_CODE_INDICATOR CLARITAS_PSYCLE_NE CLARITAS_PSYCLE_NE_INDICATOR COLLECTIBLES_AND_ANTIQUES_GROUPING COLLECTIBLES_ANTIQUES COLLECTIBLES_ARTS COLLECTIBLES_COINS COLLECTIBLES_GENERAL COLLECTIBLES_SPORTS_MEMORABILIA COLLECTIBLES_STAMPS COLLECTOR_AVID COLLEGE_GRADUATE COMMON_LIVING COMMUNITY_CHARITIES COMMUNITY_INVOLVEMENT_ANIMAL_WELFARE COMMUNITY_INVOLVEMENT_ART_OR_CULTURAL COMMUNITY_INVOLVEMENT_CHARITABLE_CAUSES COMMUNITY_INVOLVEMENT_CHILDRENS COMMUNITY_INVOLVEMENT_ENVIRONMENT_OR_WIL COMMUNITY_INVOLVEMENT_HEALTH COMMUNITY_INVOLVEMENT_INTERNATIONAL_AID COMMUNITY_INVOLVEMENT_OTHER COMMUNITY_INVOLVEMENT_POLITICAL COMMUNITY_INVOLVEMENT_POLITICAL_CONSERVA COMMUNITY_INVOLVEMENT_POLITICAL_LIBERAL COMMUNITY_INVOLVEMENT_RELIGIOUS COMMUNITY_INVOLVEMENT_VETERANS COMMUNITY_REINVESTMENT_ACT COMPUTERS COMPUTING_HOME_OFFICE_GENERAL CONGRESSIONAL_DISTRICT CONSUMER_ELECTRONICS CONSUMER_PROMINENCE_INDICATOR COOKING_FOOD_GROUPING COOKING_GENERAL COOKING_GOURMET COOKING_LOW_FAT COUNTY_OF_ORIGIN_CODE_ET CRAFTS CREDIT_CARD_IND_BANK_CARD CREDIT_CARD_IND_CREDIT_CARD_BUYER_UNKNOW CREDIT_CARD_IND_GAS_DEPT_RETAIL_CARD CREDIT_CARD_IND_PREMIUM_GOLD_CARD CREDIT_CARD_IND_T_E_CARD CREDIT_CARD_IND_UPSCALE_DEPT_STORES CREDIT_CARD_NEW_ISSUE CREDIT_CARD_USER CREDIT_RANGE_OF_NEW_CREDIT CULTURAL_ARTISTIC_LIVING CURRENT_AFFAIRS_POLITICS DATE_OF_BIRTH_FLAG DATE_OF_BIRTH_INPUT_INDIVIDUAL_YYYYMM DELIVERY_POINT_DROP_INDICATOR DIETING_WEIGHT_LOSS DISCRETIONARYINCOMEINDEX DISCRETIONARYINCOMESCORE DIY_LIVING DOG_OWNER DONATION_CONTRIBUTION DSF_DELIVERABILITY_INDICATOR DVD_VIDEOS DWELLING_TYPE ECONOMIC_STABILITY_INDICATOR EDUCATION_1ST_INDIVIDUAL EDUCATION_1ST_INDIVIDUAL_100 EDUCATION_INDIVIDUAL_INDICATOR_100 EDUCATION_INPUT_INDIVIDUAL EDUCATION_ONLINE ELECTONICS_COMPUTING_HOME_OFFICE ELECTRONICS_COMPUTERS_GROUPING ELECTRONICS_COMPUTING_TV_VIDEO_MOVIE_WAT EMAIL_FLAG EMPTY_NESTER ENVIRONMENTAL_ISSUES EQUESTRIAN EST_INC_HIGHER_RANGES EST_RES_PROP_OWNED ETHNIC_CODE_ET EXERCISE_AEROBIC EXERCISE_HEALTH_GROUPING EXERCISE_RUNNING_JOGGING EXERCISE_WALKING EXPANSION EXPECTANT_PARENT FASHION FIPS_STATE_CODE FISHING FOOD_VEGETARIAN FOOD_WINES FOODS_NATURAL GAMES_BOARD_GAMES_PUZZLES GAMES_COMPUTER_GAMES GAMES_VIDEO_GAME GAMING GAMING_CASINO GAMNG_LOTTERY GARDENING_BUYING_ACTIVITY_GROUPING GARDENING_INTEREST_GROUPING GENDER_CODE GENERATIONS_IN_HOUSEHOLD GEO_MATCH_LEVEL_CODE GOLF GRANDCHILDREN GREENLIVING GROUPCODE_ETECH HEALTH_ALLERGY_RELATED HEALTH_ARTHRITIS_OBILITY HEALTH_BEAUTY HEALTH_CHOLESTEROL_FOCUS HEALTH_DIABETIC HEALTH_DISABLED HEALTH_HOMEOPATHIC HEALTH_MEDICAL HEALTH_ORGANIC_FOCUS HEALTH_ORTHOPEDIC HEALTH_SENIOR_NEEDS HEAVY_TRANSACTORS HIGH_END_APPLIANCES HIGH_TECH_LIVING HIGHBROW HIGHLY_LIKELY_INVESTORS HISPANICASSIMINDEX_ETECH HISTORY_MILITARY HOME_ASSESSED_VALUES_RANGES HOME_EQUITY_AVAILABLE HOME_EQUITY_AVAILABLE_RANGES HOME_EQUITY_LENDABLE_RANGES HOME_FURNISHINGS_DECORATING HOME_GARDEN HOME_IMPROVEMENT HOME_IMPROVEMENT_DO_IT_YOURSELF HOME_IMPROVEMENT_GROUPING HOME_INTEREST_RATE_TYPE_1 HOME_INTEREST_RATE_TYPE_2 HOME_INTEREST_RATE_TYPE_3 HOME_LENDER_STANDARDIZATION_CODE_1 HOME_LENDER_STANDARDIZATION_CODE_2 HOME_LENDER_STANDARDIZATION_CODE_3 HOME_LENDER_TYPE_1 HOME_LENDER_TYPE_2 HOME_LENDER_TYPE_3 HOME_LIVING HOME_LOAN_AMOUNT_1_RANGES HOME_LOAN_AMOUNT_2_RANGES HOME_LOAN_AMOUNT_3_RANGES HOME_LOAN_DATE_1 HOME_LOAN_DATE_2 HOME_LOAN_DATE_3 HOME_LOAN_TO_VALUE_RANGES HOME_LOAN_TRANSACTION_TYPE_1 HOME_LOAN_TRANSACTION_TYPE_2 HOME_LOAN_TYPE_1 HOME_LOAN_TYPE_2 HOME_LOT_SQUARE_FOOTAGE_RANGES HOME_MARKET_VALUE HOME_MARKET_VALUE_DECILES HOME_OWNER_RENTER HOME_OWNER_RENTER_100 HOME_OWNER_RENTER_INDICATOR_100 HOME_OWNER_SOURCE_FLAG HOME_OWNER_SOURCE_FLAG_100 HOME_OWNERS_INSURANCE_XDATE_LOAN_MONTH HOME_OWNERS_INSURANCE_XDATE_PURCHASE_MON HOME_POOL_PRESENT HOME_PROPERTY_TYPE HOME_PROPERTY_TYPE_DETAIL HOME_PURCHASE_AMOUNT_RANGES HOME_PURCHASE_DATE_YEAR_MONTH HOME_PURCHASE_DATE_YYYYMM HOME_PURCHASE_YEAR HOME_SQUARE_FOOTAGE_ACTUAL HOME_SQUARE_FOOTAGE_RANGES HOME_TOTAL_LOAN_RANGES HOME_VIDEO_RECORDING HOME_YEAR_BUILT_ACTUAL HOME_YEAR_BUILT_RANGES HOMEMARKETVALUEMODEL HOUSE_PLANTS HOUSEHOLD_SIZE HUNTING HUNTING_SHOOTING INCOME_ESTIMATED_HOUSEHOLD INCOME_ESTIMATED_HOUSEHOLD_100 INCOME_ESTIMATED_HOUSEHOLD_INDICTOR_100 INCOME_ESTIMATED_HOUSEHOLD_NARROW_RANGES INCOMERANGEBROAD INCOMERANGEPREMIUM INDIVIDUAL_ID INFERRED_HOUSEHOLD_RANK INFOBASE_POSITIVE_MATCH_INDICATOR INTEND_TO_PURCHASE_HDTV_SATELLITE_DISH INTEND_TO_PURCHASE_HOME_IMPROVEMENT INTERNET_CONNECTION_TYPE INVESTING_FINANCE_GROUPING INVESTMENTS_ACTIVE INVESTMENTS_FOREIGN INVESTMENTS_PERSONAL INVESTMENTS_REAL_ESTATE INVESTMENTS_STOCKS_BONDS INVESTOR_REAL_ESTATE ITA_LEVEL_MATCH_FLAG JEWELRY LANGUAGE_PREFERENCE_CODE_ET LENGTH_OF_RESIDENCE LENGTH_OF_RESIDENCE_100 LENGTH_OF_RESIDENCE_INDICATOR_100 LIFE_INSURANCE_POLICY_OWNER LIFEINSURANCEPURCHASEPROPENSITY LIFESTYLES_INTERESTS_PASSIONS_COLLECTIBL LIFESTYLES_INTERESTS_PASSIONS_CRAFTS_HOB LIKELY_INVESTORS LUGGAGE MAGAZINES MAIL_ORDER_BUYER MAIL_ORDER_DONOR MAIL_ORDER_RESPONDER MARITAL_STATUS MARITAL_STATUS_100 MARITAL_STATUS_INDICATOR_100 MARKET_VALUE_QUALITY_INDICATOR MEMBERSHIP_CLUBS METHOD_OF_PAYMENT_COUNT_CASH METHOD_OF_PAYMENT_COUNT_CREDIT_CARD METHOD_OF_PAYMENT_COUNT_RETAIL_CARD MILITARY_MEMORABIIA_WEAPONRY MONEY_SEEKERS MOTORCYCLING MOVIE_COLLECTOR MOVIE_MUSIC_GROUPING MOVIES_AT_HOME MUSIC_AVID_LISTENER MUSIC_COLLECTOR MUSIC_HOME_STEREO MUSIC_PLAYER MUSICAL_INSTRUMENTS NASCAR NEISLON_CODE NETWORTH NETWORTH_GOLD NEW_PARENT NEW_TO_BUILD NEWEST_AUTO_LOAN_LEVEL_MATCH_FLAG NEWEST_AUTO_LOAN_RECENCY NEWLYWEDS NUMBER_OF_ADULTS NUMBER_OF_CHILDREN NUMBER_OF_CHILDREN_100 NUMBER_OF_CHILDREN_INDICATOR_100 NUMBER_OF_CHILDREN_NEW NUMBER_OF_LINES_OF_CREDIT_TRADE_COUNTER NUMBER_OF_ORDERS_LOW_SCALE_CATALOGS_RNG NUMBER_OF_ORDERS_MID_SCALE_CATALOGS_RNG NUMBER_OF_ORDERS_UPSCALE_CATALOGS_RNG NUMBER_OF_SOURCES_DEMOGRAPHIC_DATA NUMBER_OF_SOURCES_NAME_ADRESS OCCUPATION_1ST_INDIVIDUAL OCCUPATION_DETAIL_INPUT_INDIVIDUAL OCCUPATION_INPUT_INDIVIDUAL OFF_ROAD_RECREATIONAL_VEHICLES OFFLINE_AVERAGE_AMOUNT_PER_ORDER_RNG OFFLINE_DOLLARS_RNG OFFLINE_ORDERS_100_249_RANGE OFFLINE_ORDERS_1000_RANGE OFFLINE_ORDERS_250_499_RANGE OFFLINE_ORDERS_50_99_RANGE OFFLINE_ORDERS_500_999_RANGE OFFLINE_ORDERS_RNG OFFLINE_ORDERS_UNDER_50_RANGE ONLINE_AVERAGE_AMOUNT_PER_ORDER_RNG ONLINE_DOLLARS_RNG ONLINE_ORDERS_100_249_RANGE ONLINE_ORDERS_1000_RANGE ONLINE_ORDERS_250_499_RANGE ONLINE_ORDERS_50_99_RANGE ONLINE_ORDERS_500_999_RANGE ONLINE_ORDERS_RNG ONLINE_ORDERS_UNDER_50_RANGE ONLINE_PURCHASING_INDICATOR OPEN_AUTO__LOANS_LEVEL_MATCH_FLAG OPEN_AUTO_LOANS_RANGE OTHER_PET_OWNER OUR_NATIONS_HERITAGE OUTDOORS_GROUPING OWNER_TYPE_DETAIL PARENTING PC_DSL_HIGH_SPEED_USER PC_OPERATING_SYSTEMS PC_OWNER PC_SOFTWARE_BUYER PERSONICX_CLUSTER_CODE PERSONICX_CLUSTER_CODE_INDICATOR PERSONICX_HISPANIC_CLUSTER PERSONICX_HISPANIC_MATCH PERSONICX_LIFE_STAGE_CODE PERSONICX_LIFE_STAGE_CODE_INDICATOR PERSONICX_WITH_FINANCIAL_ROLLUP_CODE PERSONICX_WITH_FINANCIAL_ROLLUP_CODE_IND PERSONICX_WITH_INSURANCE_ROLLUP_CODE PETS PHOTOGRAPHY PHOTOGRAPHY_VIDEO_EQUIPMENT POLITICAL_PARTY_1ST_INDIVIDUAL POLITICAL_PARTY_INPUT_INDIVIDUAL POWER_BOATING PREFIX_TITLE PRESENCE_OF_CHILDREN PRESENCE_OF_CHILDREN_100 PRESENCE_OF_CHILDREN_INDICATOR_100 PRESENCE_OF_CHILDREN_NEW PRESENCE_OF_PHONE_FLAG PRESONICX_WITH_INSURANCE_ROLLUP_CODE_IND PRIZM_NE_HH PRIZM_NE_HH_IND PROBABLE_TEEN_DRIVER PROFESSIONAL_LIVING PSYTE_CLUSTER_CODE PSYTE_GROUP_CODE PURCHASED_IN_APR_RNG PURCHASED_IN_AUG_RNG PURCHASED_IN_DEC_RNG PURCHASED_IN_FEB_RNG PURCHASED_IN_JAN_RNG PURCHASED_IN_JUL_RNG PURCHASED_IN_JUN_RNG PURCHASED_IN_MAR_RNG PURCHASED_IN_MAY_RNG PURCHASED_IN_NOV_RNG PURCHASED_IN_OCT_RNG PURCHASED_IN_SEP_RNG READING_AUDIO_BOOKS READING_BEST_SELLERS READING_FINANCIAL_NEWSLETTER_SUBSCRIBERS READING_GENERAL READING_GROUPING READING_MAGAZINES READING_RELIGIOUS_INSPIRATIONAL READING_SCIENCE_FICTION RECENT_DIVORCED RECENT_HOME_BUYER RECENT_MORTGAGE_BORROWER RELIGIOUS_AFFILIATION_CODE_ET RELIGIOUS_INSPIRATIONAL RETAIL_ACTIVITY_DATE_OF_LAST RETAIL_PURCHASES_MOST_FREQUENT_CATEGORY REVOLVING_BANK_CARD_RANGE REVOLVING_BANK_LEVEL_MATCH_FLAG ROLL_UP_CODE_ET RPC_BANK_FINANCIAL_SERVICES_BANKING RPC_CATALOG_SHOWROOM_RETAIL_BUYERS RPC_FINANCE_COMPANY_FINANCIAL_SERVICES_I RPC_MISC_FINANCIAL_SERVICES_INSURANCE RPC_MISC_GROCERY RPC_MISC_MISCELLANEOUS RPC_MISC_TV_MAIL_ORDER_PURCHASES RPC_OIL_CO RPC_RETAIL_HIGH_VOLUME_LOW_END_DEPT_STOR RPC_RETAIL_MAIN_STREET_RETAIL RPC_RETAIL_MEMBERSHIP_WAREHOUSE RPC_RETAIL_STANDARD_RETAIL RPC_SPECIALITY_FURNITURE_BUYERS RPC_SPECIALITY_HOME_OFFICE_SUPPLY_PURCHA RPC_SPECIALTY_COMPUTER_ELECTRONICS_BUYER RPC_SPECIALTY_HOME_IMPROVEMENT RPC_SPECIALTY_SPECIALTY_APPAREL RPC_SPECIALTY_SPECIALTY_ONLY RPC_SPECIALTY_SPORTING_GOODS RPC_UPSCALE_RETAIL_HIGHEND_RETAIL_BUYERS RPC_UPSCALE_SPECIALTY_TRAVEL_PERSONAL_SE RV SCIENCE_SPACE SCUBA_DIVING SECURED_PHONE_FLAG SELF_IMPROVEMENT SENIOR_ADULT_IN_HOUSEHOLD SEWING_KNITTING_NEEDLEWORK SINGLE_PARENT SMOKING_TOBACCO SNOW_SKIING SOHO_INDICATOR SPECTATOR_SPORTS_AUTO_MOTORCYCLE_RACING SPECTATOR_SPORTS_BASEBALL SPECTATOR_SPORTS_BASKETBALL SPECTATOR_SPORTS_FOOTBALL SPECTATOR_SPORTS_HOCKEY SPECTATOR_SPORTS_SOCCER SPECTATOR_SPORTS_TENNIS SPECTATOR_TV_SPORTS SPORTS_GROUPING SPORTS_LEISURE SPORTY_LIVING STATE STRANGE_AND_UNUSUAL SWEEPSTAKES_CONTESTS TAPESTRY_CLUSTER TELECOMMUNICATIONS TELETRENDS_CELLULAR_USER TELETRENDS_INTERNATIONAL_LONG_DISTANCE_U TELETRENDS_INTERNET_USER TELETRENDS_OPTIONAL_CALLING_SERVICES TELETRENDS_TOP_20_LONG_DISTANCE_USER TENNIS THEATER_PERFORMING_ARTS TIME_ZONE TRAVEL TRAVEL_AIRLINE TRAVEL_CRUISE_VACATIONS TRAVEL_DOMESTIC TRAVEL_FAMILY_VACATIONS TRAVEL_GROUPING TRAVEL_INTERNATIONAL TRAVEL_VACATION_TYPE_CRUISE_HAVE_TAKEN TRAVEL_VACATION_TYPE_CRUISE_WOULD_ENJOY TV_CABLE TV_GUIDE TV_HDTV_SATELLITE_DISH TV_SATELLITE_DISH UNDERBANKED UPSCALE_LIVING VACATION_TRAVEL_CASINO_HAVE_TAKEN VACATION_TRAVEL_CASINO_WOULD_ENJOY VACATION_TRAVEL_INTERNATIONAL_HAVE_TAKEN VACATION_TRAVEL_INTERNATIONAL_WOULD_ENJO VACATION_TRAVEL_RV VACATION_TRAVEL_UNITED_STATES_HAVE_TAKEN VACATION_TRAVEL_UNITED_STATES_WOULD_ENJO VACATIONPROPERTYOWNERSHIPPROPENSITY VALUE_PRICED_GENERAL_MERCHANDISE VEHICLE_DOMINANT_LIFESTYLE_INDICATOR VEHICLE_INTEND_TO_PURCHASE VEHICLE_KNOWN_OWNED_NUMBER VEHICLE_MAKE_CODE_1ST_VEHICLE VEHICLE_MAKE_CODE_2ND_VEHICLE VEHICLE_MOTORCYCLE VEHICLE_NEW_CAR_BUYER VEHICLE_NEW_USED_INDICATOR_1ST_VEHICLE VEHICLE_NEW_USED_INDICATOR_2ND_VEHICLE VEHICLE_RV VEHICLE_TRUCK VEHICLEPROPENSITY_COMPACT VEHICLEPROPENSITY_COUPE VEHICLEPROPENSITY_CROSSOVER VEHICLEPROPENSITY_DOMESTICSEDAN VEHICLEPROPENSITY_EXOTIC VEHICLEPROPENSITY_FOREIGNSEDAN VEHICLEPROPENSITY_LUXURYCROSSOVER VEHICLEPROPENSITY_LUXURYSEDAN VEHICLEPROPENSITY_LUXURYSUV VEHICLEPROPENSITY_PICKUPTRUCK VEHICLEPROPENSITY_SUV VEHICLEVALUEINDEX VETERAN WATER_SPORTS WIRELESS_CELLULAR_PHONE_OWNER WIRELESS_PRODUCT_BUYER WOODWORKING WORKING_WOMAN YOUNG_ADULT_IN_HOUSEHOLD YOUNG_MENS_APPAREL YOUNG_WOMENS_APPAREL ZIP4_RECORD_TYPE