This is the first time that Groupon has partnered with a mobile operator, and today’s announcement notes that “Deutsche Telekom mobile customers will enjoy Groupon’s mobile services on their devices without the need for a separate download providing easy access to the best local deals in their area.”
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The first handsets featuring Groupon services are scheduled to be available during the first half of 2012.
Groupon needs to show its shareholders that it can grow cost-effectively, and mutually-beneficial deals with wide reaching companies could be a good way of doing this. Deutsche Telekom, which owns the T-Mobile brand, boasted 128 million mobile customers, 35 million fixed-network lines and around 17 million broadband lines as of September 2011, so it’s clearly a useful audience for Groupon to tap into.