Another Consumer Electronics Show is upon us. In fact, it has already begun, with some of the preview events and early keynotes taking place on Sunday. As tomorrow begins, The Next Web will fire up its coverage of the show, the companies involved and their gadget offerings.

That’s why we thought we would take a few words to tell you what to expect from our coverage of the show. It will be different than you’ll be seeing at a lot of the other gadget blogs out there, but I promise you it will be no less worth your time.

Who’s on site?

Providing the on-site coverage will be myself, News Editor Matthew Panzarino and Managing Editor Brad McCarty. The rest of our international team will be making sure you get your daily dose of regularly scheduled tech coverage the whole while. This way you’ll be getting the same great stories you’re used to seeing on TNW, along with a healthy dose of CES news and coverage.

Taming the CES beast

CES is an interesting case. Part trade show, part side show, it’s largely geared towards attracting potential buyers from electronics chains and smaller shops to the latest wares of tech powerhouses like Canon, Panasonic, Toshiba, Sony and more. Along with the big names are thousands of other vendors who are there to show the newest batch of accessories and add-ons to the big products, and those who have smaller niche products that may be just as cool.

Both Brad and I are trade-show veterans. We’ve both got experience in wading through the crowds, dodging booth-babes and weathering the storm of PR to come out the other side with gems worth your time. As a team, we’ve been at these shows both from the press side and as a buyers for electronics and home theater retailers so we bring a unique perspective and, we hope you will find, an ability to seek out the best and brightest stuff.

Our goal is to dive into the show over the next week at all levels. At the high end with keynotes from Microsoft, Sony, Nokia and more, along with their respective product showings. On the other end of the spectrum, we’ll be spending time hoofing it through the smaller vendors and ‘one-man’ shops, seeking out those under-covered but worthwhile morsels that are deserving of your attention.

How big or small a company is, or how many products they offer, is of no interest to us. You won’t be seeing posts detailing every single model of new camera Canon is launching at CES, there are other places to find that. Instead, we want to find things that will make an impact, spark your curiosity, offer a brief moment of humor in just how silly they are or give you a window into what the next year in gadgets will bring.

CES is a juggernaut of a show, and honestly much of it is just noise. It’s our job to plow through with our ears open and, hopefully, our filters tuned to seek out the absolute cream that you will see here on the site. We invite you to see what we come up with and will appreciate your feedback as we’re always looking to serve you, the readers, in the best way possible.

Please do follow along here on TNW at the ‘CES2012‘ tag for all of our show coverage and don’t hesitate to follow myself, Mpanzarino, and BradMcCarty on Twitter to get an ongoing stream of ‘show floor’ flavor and commentary throughout.

Thank you very much and we hope you enjoy The Next Web’s coverage of CES 2012.