One of the hottest tickets in tech town is an invite to use Simple‘s “Worry-free alternative to traditional banking”. How hot is it? The service has over 90,000 people waiting in line to give it a try. That’s impressive for any service, let alone one that focuses on your finances.

Bill DeRouchey, Creative Director at Simple, recently discussed the phenomenon and why the company is still in “friends and family” mode with invites. Simply put, they want to offer the best financial experience, and its in no rush to launch.

Below, DeRouchey talks about having one of the most talked about services in tech and finance, and gives a bit of a product demo: