Spirit Airlines is in a heap of trouble after a few deceptive price advertising tweets. Market Watch reports that the Florida-based airline tweeted in June about the availability of $9 (USD) each-way fares to and from Los Angeles, a tantalizing offer sure to pull in easy traffic.
What Spirit Airlines failed to do, however, was mention the additional taxes, fees and added requirements needed to obtain these otherwise cheap tickets.
In response, The U.S. Department of Transportation saddled Spirit Airlines with a $50,000 fee for violating federal rules prohibiting deceptive price advertising.
“Only after visiting the airline’s website were the taxes and fees disclosed, but the amounts were still kept hidden until a second click. Also, Spirit didn’t print the tax and fee amounts on billboards and hand-held posters also used to advertise the new service.”
I find it interesting to note that although Spirit Airlines may have intentionally lured in prospective customers with deceptive pricing, it’s not as though they didn’t officially reveal the actual requirements during the purchase process. This makes me wonder: As a potential flight-goer, do you find the above worthy of a $50,000 fine, or do you see it as more of an annoyance than a blatant scam?
Regardless, laws are laws, and this is one airline suffering the consequences. I’d be interested to hear from those who may have actually gone through the entire purchase process without reading the finer details.


















I am one who took this deal on a couple round trip tickets this fall. However, I definitely noticed the PRICE THEY WERE GOING TO BILL TO MY CARD in the BIG PRINT as I went through the purchase process and added fee after fee. We were more concerned by the fact that the window we were seated next to had the inside plexi panel of two window panels (half the window?) missing on our return trip.
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LikeIf anyone is stupid enough to believe a $9 plane ticket then they deserve to be misled.
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LikeBrian Omv Lmfao.
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LikeHow about Apple selling 2nd generation Ipod Touch under the pretend of it being 3rd generation (8GB) will they be fined?
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LikeWhile this incident on its own doesn't seem to merit a fine of this level, I believe this may be the DOT's way of trying to send a message to Spirit Airlines. According to the U.S. Department of Transportation's Bureau of Transportation Statistics, Spirit Airlines has seven times more official complaints against them than any other airline operating in the United States today. And even Ray LaHood, the U.S. Secretary of Transportation, has had harsh words about how the airline treats its customers (http://current.newsweek.com/budgettravel/2010/04/dot_secretary_on_spirit_air_i.html#ixzz1bf4lo6Jx)
I would suggest looking beyond a few tweets from the airline that may not have contained all the information they should have, and simply search mentions of @SpiritAirlines on Twitter (or search for them on Facebook or on Yelp!) to see how every day there are new travelers feeling they have been lied to, cheated or stolen from by this airline.
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Like9 dollars. Airport tax, jet fuel and pilots/cabin crew salary not included.
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LikeI think they got what they deserved, I really hate misleading advertising. It is a shame companies have to use these means in order to gain "unsatisfied costumers". Advertising should not be about lying. All they do is to put off potential costumers from theirs services and products.
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LikeArturo Ryes In affiliate marketing, this is exactly the sort of blunder that most landing-page creators or publishers are warned about. To assume that Spirit had no knowledge of this when even the most basic of advertisers and affiliates are "in the know" is just ridiculous -- I agree that they deserved it, but I also think that this isn't actually "deceptive" pricing. In my opinion, people should definitely be smart enough to not fall for something like this.
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LikeConversation from Twitter
Hehe.... Airline is being fined $50,000 for tweets lying about $9 tickets - http:\/\/t.co\/oyV1fTna via mayhemstudios
Conversation from Facebook
I hope India could do that someday.. SOMEDAY!