Seamless acquires MenuPages for a seat at the head of the table

Food delivery and accurate menu descriptions are very important to New Yorkers, and city folk everywhere, which is why the following news is particularly interesting. Today, Seamless, (formerly SeamlessWeb), a New York City born, internationally embraced food ordering delivery and takeout service announced its acquisition of MenuPages, perhaps the most comprehensive resource for restaurant menus online.

In the deal, Seamless is snagging a database of 35,000 menus and more than 175,000 user-generated restaurant reviews from over 50 cities worldwide. And MenuPages will benefit from having its content perused and purchased on one of the most beautiful and navigable web and mobile apps in the food ordering business. Seamless, with its bright ads popping up all over Manhattan, is expected to sell over $400 million in order volume by the end of this year.

New York Media is selling MenuPages, which it has owned since 2008. “We are thrilled to have found a new home for the site in Seamless, that will be able to capitalize more fully on all that MenuPages offers,” said Anup Bagaria, Chief Executive Officer of New York Media in the press release.

New York Media will now continue to focus on its core online verticals including Vulture (entertainment), The Cut (fashion) and Daily Intel (news and politics). In addition, New York Media will continue to operate its national network of food blogs, Grub Street, which will continue its content partnership with MenuPages.

Check out our recent interview with SeamlessWeb’s CEO on his shiny new website and the future of his company here.

Featured image: Shutterstock/Dmitry Kalinovsky