Say you’re a young creative agency, looking to make your mark. How do you do it? You create a viral-ready campaign, based on the hottest topic of the day. In this case, that agency is pH Creative out of Israel, and that topic is Google+.
pH saw the hugely increasing demand for Google+ invitations, and the company had heard about a workaround that would allow you to invite people by tagging them in a photo. So pH went to work creating an image that was nothing more than an invitation, then tagging anyone in the marketing industry who dropped them an email requesting to be invited.
F**k it, we'll do it live!
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The rest? It worked out like this:
If you’re asking us, it’s absolutely brilliant. What a way to take advantage of obvious demand and gain a few great contacts in the process. Well played, pH. Well played indeed.
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