The feature is simple. Users who connect their accounts on the two services just tweet a reply with #AmazonCart to any tweet that contains an Amazon product link, and it will be added to their shopping basket.
— MyAmazonUK (@MyAmazonUK) May 5, 2014
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The tie-in makes a lot of sense in the Indian market, where Amazon is a relative new arrival that is trying to compete with Flipkart and other domestic e-commerce players. Twitter is also making a big push in India, where it is estimated to have some 35 million registered users but could get a larger slice of the country’s 210 million internet users.
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