Online retail giant Amazon has taken its first step into India’s e-commerce market with the launch of its Junglee shopping service which went live in the country today.
India’s online retail space is dominated by home grown firms, including Flipkart and travel specialist Makemytrip, but now Amazon is set to rival them with a local offering. Junglee will offer more than 12 million products from over 14,000 domestic and international brands, according to the company.
The service starts in beta and it has a distinctly Amazon look and feel to it. The goods on offer include items from Amazon.com in additional to local brands and products.
Amazon is yet to launch its famed international store in the country but the opening of Junglee, which Pluggd reminds us was bought from two Indian entrepreneurs ten years ago, is a first step to more as it develops its logistics in, and understanding of,ope the country.
Amazon has a number of development centres in India but rumours of a dedicated Indian operation have been rife for some time. Though reports in June and July last year correctly earmarked the first quarter of 2012 for the launch, Amazon was widely anticipated to launch its Indian brand rather than Junglee.
The company failed with an attempt to purchase Flipkart last year, and it has since watched as the Indian firm predicted a ten fold increase in sales as the country’s online retail space grew significantly last year.
A survey from Juxt, released in August, concluded that 30 percent of India’s 65 million Internet users used online shopping services. That was followed by research from comScore that reported that coupon services had grown massively in 2011, with Amazon’s international service beating Flipkart with 2.8 million monthly visitors against its 2.7 million.
India’s Internet penetration is still below 10 percent, meaning that e-commerce and other online industries are set to continue to grow strongly as more of the public gain access to the Web.
junglee is failing to keep up with the products, a lot of electronic models are not listed and complete r series of samsung laptop is missing, i found cheapestinindia.com a better place to search products and it lists stuff from nearly all e commerce sites in india.
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LikeAlthough, there is involvment of the third party in most of the cases in Junglee.com, it has offers some of the stuff cheaper than what flipkart & Infibeam do. Let the game begin.
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LikeWhat a joke! I got excited about Junglee and immediately that wore off when I saw their system of selling products. They are WAY behind Flipkart (and ONLY Flipkart, no one else in India is the top right now). On Flipkart you get all the cost involved on the page of the products without having to add it to your cart and you can buy it DIRECTLY from them. On Junglee the customer has to go through the hassle of visiting 3rd party sites and risk trusting their service. Even for the Kindle you have to visit 'Amazon.com'. TOTAL FAIL if this continues for Junglee.
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