There is no better way to describe India’s tech and social media market other than “booming.” The country boasts of 100 million Internet users, a 25% increase over the past 12 months. It also has the second largest mobile subscriber base at 791 million, which continues to grow at a rate of 20 million every month.
Despite the huge figures of actual subscribers, the penetration rate of technology is still relatively low compared to the country’s population. It’s not an entirely bad thing because it also shows huge opportunities for the emerging market.
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It wouldn’t take more than five minutes to learn more interesting facts on the digital, mobile, and social media industry in India with this quick slideshow presentation by Simon Kemp.