In an effort to make its apps more affordable for people worldwide, Google has lowered the minimum price of apps in the Play Store for 17 countries after testing the waters in India earlier this year.
India will continue to enjoy the the cheapest apps, with some costing as little 10 Rupees ($0.15). Turkey and the Ukraine are next, with prices starting at $0.21. Before Google’s announcement to lower app prices in India in September, the cheapest apps in the region were 50 Rupees.
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The top end of the app market is flat for businesses in these regions, the race is very much for the bottom.
You can see the full list of countries and their new minimum app prices below:
- Brazil: R$ 0.99 ($0.26)
- Chile: CLP $200.00 ($0.28)
- Colombia: COP$ 800.00 ($0.26)
- Hungary: Ft 125.00 ($0.43)
- Indonesia: Rp 3,000.00 ($0.22)
- Malaysia: RM 1.00 ($0.23)
- Mexico: MXN$ 5.00 ($0.30)
- Peru: PEN 0.99 ($0.30)
- Philippines: ₱15.00 ($0.32)
- Poland: zł1.79 ($0.45)
- Russia: руб 15.00 ($0.23)
- Saudi Arabia: SAR 0.99 ($0.26)
- South Africa: R3.99 ($0.28)
- Thailand: ฿10.00 ($0.28)
- Turkey: ₺0.59 ($0.21)
- Ukraine: ₴5.00 ($0.21)
- Vietnam: ₫6,000 ($0.27)
Developers who want to adjust their app prices for these regions can do so in the Pricing and Distribution or In-app Products sections in Google Play’s Developer Console.
Android phones and devices remain the main source of getting online in developing markets so this is a smart and conscious move by Google to keep its place as the main player in these regions.