Google confirms it’s adding a ‘Buy’ button to search

Google confirms it’s adding a ‘Buy’ button to search

We heard it was coming. Now Google’s Chief Business Officer, Omid Kordestani, has confirmed it: a ‘Buy’ button is on its way to the company’s search results.

On stage at the Code Conference, he said: “There’s going to be buy button. It’s going to imminent.”

So. Much. Tech.

Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.

He said the rationale was to reduce “friction” for customers, but there’s another reason he was never likely to mention: Amazon is eating Google’s lunch when it comes to people searching for products.

Previous reports suggested that the ‘Buy’ button would be a mobile-only addition, but Kordestani didn’t confirm that.

You can expect to hear a lot more news from the company today as Google I/O kicks off and we’ll be there to bring you all of it. Stay tuned!

Code Conference [via the BBC]

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