Google has inked a deal with live event companies Ticketfly, Ticketmaster and AXS to integrate sales for live shows into its Search and Google Maps search results on mobile or desktop, as well as within the Google Maps app.
So now when you search for a specific venue, you’ll get the option to see upcoming events directly below the venue information, from which you can click through and make a ticket purchase.
Alongside the venue events option, you can also now get artist schedules at the top of the page whenever you search for a specific person or band.
Ticketfly said that up to 40 percent of live event tickets go unsold due to people simply not knowing about events – with Google being many people’s first port of call when searching online; this is clearly designed to cut that figure.
➤ Upcoming Events In The Knowledge Graph [Google]