This article was published on September 9, 2014

Google unveils Applause, a Hangouts on Air tool that lets viewers cheer and jeer in real-time


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Google logo is seen on a wall at the entrance of the Google offices in Brussels on February 5, 2014. The European Commission accepted the latest proposals by US giant Google to remedy complaints it abuses its dominant position in the Internet search market, opening the way to a settlement.”I believe that the new proposal […]

Image Credits Credit: AFP/Getty Images

Google today unveiled Applause, a new Hangouts on Air feature that allows viewers to give a ‘thumbs up’ or ‘thumbs down’ during broadcasts.

In a screenshot (below), you can see a chart in the lower quadrant of the video ‘Hangout’ simulating audience feedback in real-time. The orbs shift position vertically and are colored green, blue, pink and red to denote how people’s opinions are changing. As the viewer, you can hammer either a green or red thumbs up/down icon at the bottom of the screen to participate.

ApplauseApplause follows two other features, Live Q&A and Showcase, that have evolved the Hangouts on Air experience for brands and businesses. The former gives hosts the chance to solicit, select and answer questions in real-time, while the latter allows artists and brands to promote tickets and other goods.

Hangouts on Air (via Google+)

Thumbnail image credit: GEORGES GOBET/AFP/Getty Images

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