Google has acquired the team behind Jetpac, an iPhone app for crowdsourcing city guides from public Instagram photos.
The app will be pulled from the App Store in coming days, and support for the service will be discontinued on September 15.
F**k it, we'll do it live!
Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.
Jetpac’s deep learning software used a nifty trick of scanning our photos to evaluate businesses and venues around town. As MIT Technology Review notes, the app could tell whether visitors were tourists, whether a bar is dog-friendly and how fancy a place was.
It even employed humans to find hipster spots by training the system to count the number of mustaches and plaid shirts.
Interestingly, Jetpac’s technology was inspired by Google researcher Geoffrey Hinton, so it makes perfect sense for Google to bring the startup into its fold. If this means that Google Now will gain the ability to automatically alert me when I’m entering a hipster-infested area, then I’m an instant fan.
“Imagine all photos tagged automatically, the ability to search the world by knowing what is in the world’s shared photos, and robots that can see like humans,” the App Store description for its Spotter app reads. If that’s not a Googly description, I don’t know what is.
(h/t Ouriel Ohayon)
Thumbnail image credit: GEORGES GOBET/AFP/Getty Images