Google is teaming up with Barnes & Noble to cross over into Amazon’s turf with the introduction of same-day books delivery, the New York Times reports.
The agreement, which NYT says will be unveiled on Thursday, will give book buyers in Manhattan, West Los Angeles and the San Francisco Bay Area the option of same-day deliveries from local Barnes & Noble stores via Google Shopping Express.
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Google first launched Shopping Express in San Francisco last year. The service is available via Android and iOS mobile apps and the Web to bring groceries and other purchases from local stores to your door at a convenient time for you that day. The step into book delivery is a way for Google to pad up its offerings.
Meanwhile, Barnes & Noble CEO Michael P. Huseby told the New York Times that the arrangement is a “test” and a way to widen the company’s online reach and boost sales in the physical stores.
➤ Google and Barns & Noble Unite to Take on Amazon [New York Times]
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