Google today launched a new Insights reports feature for all Google+ pages. In short, the company is finally starting to provide rich analytics for its social network, something Google+ VP Bradley Horowitz says has been one of the service’s “most oft asked-for features.”

google insights Googles new Insights reports for Google+ show visibility, engagement, and audience data

Insights reports data is broken down into three types:

  • Visibility: All time total, photo, and post views, and how page impressions have trended over time.
  • Engagement: Which types of posts are getting the highest level of engagement on Google+.
  • Audience: Get an overview of your follower demographics.

In other words, you can now finally see how your Google+ content is performing as well as who is viewing it. Insights are available by visiting your page’s dashboard on desktop, and via Google My Business, which also launched today.

Insights for brands, organizations, or artists | Google+ Insights (PDF)