Google announced today a new feature for YouTube that will let creators upload a 3-second intro clip that will play before all of their channels’ videos.

In order to take advantage of the feature, channel managers upload the intro as an unlisted video, select “Add a channel branding intro” on the InVideo Programming Page and then choose on which videos the clip should play.

Screen Shot 2014 04 30 at 3.55.28 PM 730x193 YouTube now lets creators add a 3 second intro clip to videos on their channels

One caveat, however, is that Google won’t allow these intro videos to serve as ads, sponsorships or product placements.

Boost your channel’s recognition using new intro videos [YouTube Creators blog]

Thumbnail credit: Bulent Kilic / AFP / Getty Images