Google+ Pages with 1,000+ followers can now create +Post ads, promote Hangouts on Air and automatic posts

Google+ Pages with 1,000+ followers can now create +Post ads, promote Hangouts on Air and automatic posts ...

Google today expanded its test of +Post ads, a new type of monetization for its social network that lets brands turn Google+ content into display ads. At the same time, Google is piloting two new features: promoted Hangouts on Air and automatic post promotion.

The new advertising format is now available to all advertisers who meet the following requirements:

  • They have a Google+ page with at least 1,000 followers.
  • They are using a post that contains content relevant to their audience.
  • They have opted in to shared endorsements for Google+ pages.

So. Much. Tech.

Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.

As for the two new features, Google says they are meant to help marketers “create compelling ad experiences and make it easier to extend the reach of [their] social content.” Promoting a Hangout on Air to a +Post ad lets users take specific actions: RSVP prior to the Hangout, watch the broadcast live, and view a recording after the event. Automatic post promotion meanwhile means advertisers can promote their most recent Google+ post and pay only when users engage with their content.

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Google first launched +Post ads in December 2013, but only for a select number of advertisers. The company says additional advertisers would get it “over the next few months,” and that push is starting now.

The company pitches +Post ads as a brand-friendly format because they allow companies to convert a piece of their public Google+ content into a display ad that can run across over 2 million sites in the Google Display Network. The content in question can be a basic status update, but can also include photos, videos, Hangouts, and now even Hangouts on Air.

In short, Google has figured out a way to make advertisers happy while still keeping users satisfied too. Brands get another way to promote their Google+ content and Google+ users don’t have to see ads, at least not on the social network.

See also – Google+ and LinkedIn drive few, but more engaged social referrals compared to Twitter, Facebook, and Pinterest and Google+ starts offering custom URLs to accounts that are 30+ days old, have 10+ followers and a profile photo

Top Image Credit: Sean Gallup/Getty Images

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