Google has announced the public release of Universal Analytics, its revamp of the Google Analytics platform for a multi-device world. Universal Analytics was first announced in October 2012 and released as a public beta in March 2013.
Universal Analytics now offers feature parity with the classic version of Google Analytics. The company is also gradually rolling out its User ID functionality, which tracks users anonymously across different devices and sessions.
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
➤ Universal Analytics: Out of beta, into primetime [Google Analytics blog]
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