Manchester United has teamed up with Google to let a selected group of fans “be” at Old Trafford on March 16 for the kick-off of a match between United and Liverpool. Through ‘Front Row,’ these selected fans can witness the match via a live Google+ Hangout.

Manchester United and Google 'Front Row' initiative in action (credit Manchester United)

To have a shot at being selected, fans have to share a picture on Google+, along with the tag #MUFrontRow. A “handful” of the submissions will be selected, though no specific number was provided. You get more swag after the match too — each participant will get photos of your appearance on the pitch and a welcome on United’s Google+ page.

It seems like initiatives such as these that blend offline and online social interactions are growing in popularity as brands and celebrities seek new ways to keep in touch with their audience — and that’s all the better for fans.

Thumbnail image via Andrew Yates/AFP/Getty Images