Google today announced plans to deprecate its standalone AdMob SDK for Android on August 1, 2014. The company wants to move mobile developers over to the integrated Google Mobile Ads APIs that were added to Google Play services back in October.
Here is what developers can expect will change in just under six months:
- On August 1, 2014, the Play Store will stop accepting new or updated apps that use the standalone Google AdMob SDK. The SDK does not use the Advertising ID, and will therefore be non-compliant with the Google Play Ad Policy on this date.
- Google will stop offering technical support for questions specifically related to the standalone SDK on August 1, 2014.
- Ad serving through the standalone SDK will continue to work after August 1, 2014.
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While Google says it currently has no plans to stop serving ads through the standalone SDK, you’re probably better off moving to the Google Play services library. The company emphasizes it still supports the same devices and lets you serve ads even on devices that don’t have the Google Play store installed.
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