YouTube today announced it has started periodically auditing the views a video has received, though it doesn’t expect the changes to affect more than “a minuscule fraction” of videos. Previously, the site would scan views for spam immediately after they occurred, but now it will periodically validate the video’s view count, removing fraudulent views “as new evidence comes to light.”

The Google-owned company says it takes the accuracy of interactions like views, likes, or comments very seriously because artificially inflating counts doesn’t just mislead fans about the popularity of a video, but it undermines “one of YouTube’s most important and unique qualities.” It also warns to be careful when working with third-party marketing firms, since some will try to sell you fake views.

See also – YouTube expands live streaming to all channels, adds option to directly launch a Google+ Hangout On Air and YouTube app lands on the Xbox One with voice and gesture controls

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