Google today announced an update to Google Trends that adds topic reports for more easily measuring search interest in people, places, and things. The new feature, currently in beta, allows the analysis tool to offer topic predictions as well as to group searches into one of the new 700,000 unique topics.

rice v harvard entities 730x416 Google Trends now offers topic predictions and groups searches for 700,000 topics in 7 countries

When you start typing into the search box, you’ll now see new topic predictions to help you make a better comparison. Furthermore, the new feature also automates counting many different searches that probably mean the same thing, which can be particularly useful for topics that are commonly searched with misspellings or in different languages. The feature is only available in Brazil, France, Germany, India, Italy, the UK, and the US, for now, but we’ll keep you posted when it comes out of beta and rolls out globally.

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