Google today announced it officially launching events and conversions in Google Analytics Real-Time reports. Both will be coming out of beta “over the next few weeks” to help all users better understand their conversion funnel: are visitors just browsing or are they actively engaging and converting?

app events Google launches Analytics Real Time events and conversions reports out of beta

Launching Real-Time Events and Conversions Reports out of Beta

Google notes that based on user feedback, it has refined both reports. Users will soon see them in App profiles, and dedicated metrics for Unique Visitors have also been added.

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