Rapper Eminem takes top gong at YouTube’s inaugural Music Awards show

Rapper Eminem takes top gong at YouTube’s inaugural Music Awards show

FRANCE-MUSIC-EMINEMYouTube’s first-ever music awards, announced last month as a fan-powered celebration of music and artists from the popular video site, was held last night as an event full of spontaneity — which eventually saw Eminem scoop the Artist of the Year award, while South Korea’s Girls’ Generation snagged Video of the Year for “I Got a Boy”.

These accolades are significant as they’re based on the total number of views, likes, shares, comments and subscribers from YouTube’s own users — though the shortlist of nominees was based on YouTube analytics.

New York, are you ready?

We’re building Momentum: an all killer, no filler event this November.

Billboard reports the YouTube Music Awards as a “gleefully messy show.” In one ‘highlight’, event hosts Jason Schwartzman and Reggie Watts were holding babies (for some reason) when rapper Macklemore and producer Ryan Lewis accepted a YouTube breakthrough award — with Macklemore saying: “I can’t believe we won these kids, man. I’ve always wanted a kid, without having to actually have sex.”

Here’s a video of Eminem performing “Rap God” live at YouTube’s music awards.

YouTube Music Awards: Eminem, Arcade Fire, Lady Gaga Highlight Gleefully Messy Show [Billboard]

Headline image via Pierre Andrieu/AFP/Getty Images

Read next: Twitter is facing challenges making money in Japan and Korea

Shh. Here's some distraction

Comments