Google has extended the reach of its Google Certified Shops programme, launched in the US last year to increase customers’ confidence in buying goods online, to the UK.

Google’s Brian Marquardt, Group Product Manager of Google Shopping in the UK announced the expansion of the scheme today on Google+:

“Qualifying retailers display the Google Certified Shops badge on their site, letting visitors know that they can trust that store. When a shopper hovers over the badge, they’ll see helpful performance metrics, plus information about free purchase protection from Google.”

certified shops

If there’s a problem with an order from a Google Certified Shop in the UK, customers will get Google’s assistance in rectifying the situation and cover for purchases up to £1,000. The scheme is free for the end-user and for the participating shop.

For launch, Google has partnered with the following stores:

Interested online stores can find out more here provided they meet the eligibility requirements.

Featured Image Credit – Johannes Eisele/AFP/Getty Images