Google has extended the reach of its Google Certified Shops programme, launched in the US last year to increase customers’ confidence in buying goods online, to the UK.
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“Qualifying retailers display the Google Certified Shops badge on their site, letting visitors know that they can trust that store. When a shopper hovers over the badge, they’ll see helpful performance metrics, plus information about free purchase protection from Google.”
If there’s a problem with an order from a Google Certified Shop in the UK, customers will get Google’s assistance in rectifying the situation and cover for purchases up to £1,000. The scheme is free for the end-user and for the participating shop.
For launch, Google has partnered with the following stores:
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