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Now, event tracking is possible without needing to write code. The new Event Listener tag can be used to tell Tag Manager when you want to listen for events, and then write detailed rules for what to do when an event happens.
Here’s how it looks in action:
This means you can have tags fire based on form submits, clicks, and timers using a rule that looks for the corresponding event. You can also make sure you’re getting the right form by using Auto-Event Variable macros to narrow down your request via attributes like the element ID and the form target.
Here’s the problem Google is trying to solve with this release:
As sites become more dynamic and want to understand users’ site experiences in more detail, business owners need to know more: how long are visitors staying on a particular page? How are they interacting with interactive elements like image carousels? How many are clicking the Contact Me button? How many are clicking outbound links? Increasingly, site analytics are incomplete without answers to questions like these.
Google Tag Manager already does this, but now you can deploy event tracking to your site and send event tracking data to Google Analytics faster and without any code. If you’re interested in learning more, check out https://support.google.com/tagmanager/answer/3420054?hl=en&ref_topic=3002579″>one, two, and three on Google’s Help Center, as well as this blog post.
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