Google today announced the launch of Google Partners, a new program aimed at agencies and Web professionals who help businesses succeed online by giving them resources, support, and training. As the name implies, the company will be achieving this goal by connecting small business to its trusted partners.

If you’re wondering why Google hasn’t already done this before, that’s a fair question. The fact is the company has been toying with such initiatives for a while: this is merely an amalgamation of all of them.

Google Partners brings all of the company’s existing programs together under a new platform. This means agencies can find “all” of the company’s resources under one roof, including certification via free Google exams, access to Google experts and agency peers through the community, as well as sales and marketing toolkits.

Google Partners has three objectives, all aimed at helping customers:

  • Connect more closely with Google. With access to special events, training and the latest research and product updates, Partners stay ahead of the curve by working directly with Google.
  • Demonstrate credibility. The new Google Partner badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices.
  • Grow your business. Partners who’ve earned the badge are listed on Google Partner Search and get a direct connection to potential clients.

In other words, Google wants to help build the next few Googles. If all goes well, it can partner with them and maybe even acquire a few.

Here’s the company’s pitch: “Every business should have the help it needs to succeed on the web. Every day, agencies and web professionals work with businesses big and small to bring us closer to that reality.” Google of course wants to build its own reality.

See also – Google uses Canada pilot to launch new Partners program that offers agencies resources, training, and support

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